In this episode, Dr. Megan Sprinkle and Dr. Mary Cope speak with Vic Mason, the President of the World Pet Association (WPA). They talk about what the WPA is and its goals, how the WPA helps you and your pet, and how you can make the most of your time at SUPERZOO.
(03:04) How a part-time job in his uncleâs pet store influenced Vic to dedicate his life to pets
(04:08) Vicâs journey in the pet industry
(06:25) What is the World Pet Association (WPA)
(07:45) The goal of WPA
(09:16) How the WPA powered through Covid
(11:54) The three big reasons people attend SUPERZOO
(14:36) How the WPA improves the pet industry through education
(16:22) SUPERZOO is more than just dogs and cats
(18:37) Critter Alley: bringing all pets to SUPERZOO
(21:57) Why the WPA strives to get pet associations working together
(23:00) How WPA works with international pet organizations
(24:25) How the industry can more involved with legal issues.
(25:59) How Vic became a "Doctor Doolittle"
(27:25) What Vic sees as the future for pet product retail
(29:07) How WPA strives to have the best information about pet care
(31:06) What is the foundation to pet care
(33:03) The most important goal for the president of WPA
(34:49) What Vic thinks about BSM Partners
(38:21) How Vic continues to learn
(39:13) What WPA does at SUPERZOO that creates fun
About Today's Guest Vic Mason:
Vic Mason became president of the World Pet Association in 2020, bringing 40 years of experience in the pet space including CEO and co-founder of the pet food company, Replenish Pet and past director of business development for Veterinary Service Inc., a West Coast animal health product distributor. Mason has served as a WPA board member since 2010 and was chairman before taking the role of president.
About BSM Partners:
BSM Partners is a multidisciplinary team of PhDs, board-certified veterinarians, and nutritionists offering 400+ years of cumulative technical experience, supporting the development of thousands of products per year. From R&D to replenishment, we have you covered.
BSM Partners offers a wide range of services including research, product innovation, FSQAR, nutrition services, veterinary services, transformation, operations support, and engineering.
Learn more at https://bsmpartners.net/
Dr. Megan Sprinkle, BSM: Welcome to the Pet Industry podcast, connecting you with the people behind the passion, the leading experts in the pet industry. I'm your host, Dr. Megan Sprinkle.
Dr. Mary Cope: And I'm your other host, Dr. Mary Cope.
Dr. Megan Sprinkle, BSM: Did you know that there is a pet industry, trade organization that endeavors to ensure a better future for people and pets, and spends a great deal of time and money working to...