barking mad header The Rising Tide of Invasive Species: How Pet Nutrition Could Be a Solution
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The Rising Tide of Invasive Species: How Pet Nutrition Could Be a Solution


September 3, 2025

Invasive fish and marine animals are wreaking havoc on local waterways, economies, and even taking a toll on recreational fishing and boating, but a new wave of innovators is flipping the script. In this episode of Barking Mad, Dr. Stephanie Clark and Jordan Tyler dive into the wild world of invasive species—and how they might just be the next novel proteins in pet nutrition. From Asian carp in the Midwest to green crabs in New England and lionfish in the Gulf, meet the entrepreneurs and innovators turning ecological chaos into sustainable, nutrient-rich pet food. It’s part science, part strategy, and all about reimagining where we get our protein to feed the growing population of pets and people alike.

Episode Description

Invasive fish and marine animals are wreaking havoc on local waterways, economies, and even taking a toll on recreational fishing and boating, but a new wave of innovators is flipping the script. In this episode of Barking Mad, Dr. Stephanie Clark and Jordan Tyler dive into the wild world of invasive species—and how they might just be the next novel proteins in pet nutrition. From Asian carp in the Midwest to green crabs in New England and lionfish in the Gulf, meet the entrepreneurs and innovators turning ecological chaos into sustainable, nutrient-rich pet food. It’s part science, part strategy, and all about reimagining where we get our protein to feed the growing population of pets and people alike.

Helpful Links

🐟 Learn more about the rebrand from Asian carp to Silver copi: https://wildlifemanagement.institute/outdoor-news-bulletin/august-2022/if-you-cant-beat-em-eat-em-illinois-rebrands-invasive-asian-carp#

📖 Read about the invasive species opportunity (and the challenges) from Dr. Stephanie Clark: https://bsmpartners.net/insights/untapped-potential-navigating-the-murky-waters-of-invasive-species-in-pet-food/

Get the scoop on the brands and companies featured in today's episode!👇


🧪 Read more about fish fraud from this University of Singapore study: https://www.frontiersin.org/journals/marine-science/articles/10.3389/fmars.2022.836941/full

🌱 Tune in to our previous sustainability episodes


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