barking mad header The Billion-Dollar Deception of DCM: Inside KetoNatural’s Class Action Lawsuit
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The Billion-Dollar Deception of DCM: Inside KetoNatural’s Class Action Lawsuit


February 12, 2025

This explosive episode unpacks the rise and fall of grain-free pet food, the controversial roles of the FDA and veterinarians, and the largest lawsuit in American pet food history. Through shocking data and first-hand accounts, join us as we expose how fear and misinformation reshaped an entire industry. Featuring an in-depth interview with Daniel Schulof, Founder and CEO of KetoNatural Pet Foods, this episode reveals the untold story behind one of the pet industry's most elusive scandals.

Episode Description

This explosive episode unpacks the rise and fall of grain-free pet food, the controversial roles of the FDA and veterinarians, and the largest lawsuit in American pet food history. Through shocking data and first-hand accounts, join us as we expose how fear and misinformation reshaped an entire industry. Featuring an in-depth interview with Daniel Schulof, Founder and CEO of KetoNatural Pet Foods, this episode reveals the untold story behind one of the pet industry's most elusive scandals.

Helpful Links

Check out some of our other DCM episodes: 


Looking for the research? Find BSM Partners' peer-reviewed DCM research papers here.

Follow along with KetoNatural’s lawsuit: https://ketonaturalpetfoods.com/pages/ketonatural-is-suing-hills-pet-nutrition-over-dcm-fraud

Learn more about the philosophical phenomenon of Russell’s Teacup (also called Russell's Teapot).

Show Notes

00:00 - Welcome and Introduction

02:22 – Quick Recap of the DCM Scandal

03:32 – The Rise of Grain-Free Pet Food

09:34 – Grain-Free’s Fall from Grace

11:46 – What is BEG Pet Food?

15:32 – Introducing Daniel Schulof and KetoNatural Pet Foods

20:05 – KetoNatural’s $2.6-Billion Lawsuit Against Hill’s Pet Nutrition

22:37 – The Widespread Ripple Effect of the DCM Scandal

26:11 – Inventing and Spreading a False Narrative

30:39 – Advocating for Accurate Information

32:31 – An Update on the Lawsuit

33:47 – Understanding Russell’s Teacup / Russell’s Teapot

40:13 – Schulof’s Endgame

41:49 – Summing Up the Scandal

42:46 – The Importance of Scientific Literacy Amid Misinformation

44:41 – Conclusion and Farewell


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