Episode Description
What keeps a pet brand relevant for years, decades, or even centuries? At SUPERZOO 2026, Jordan and Dr. Steph talked with pet industry veterans about how established businesses keep finding new ways to care for animals, from a family company founded in 1805 that helped popularize lickable cat treats to scientists developing AI tools for checking dogs’ teeth.
These conversations reveal a shared challenge for pet products. They need to appeal to the people buying them while meeting the needs of the animals using them. In this episode, our hosts explore how science shapes meaningful innovation and where treating pets like children gets complicated, because what catches our eye on the shelf isn’t necessarily what serves them best.
Helpful Links:
🍃Check out Central Garden & Pet: https://www.central.com/
🐶 See what INABA has going on right now: https://inabafoods.com/
🐱 Take a look at Mars Pet Nutrition: petcare
And visit the Waltham Petcare Science Institute: https://www.waltham.com/
Don’t forget to check out GREENIES Toothscan: https://www.greenies.com/pages/greenies-canine-dental-check/
🐕 See what Animal Essentials has to offer: https://animalessentials.com/
🍪 Take a peek at Three Dog Brands: our-story
🎤 Exlore Kallman Worldwide: https://www.kallman.com/
Episode Chapters:
00:00 Industry Veterans, Fresh Thinking
01:21 Meaningful Innovation and Consumer Trust
07:20 A New Way to Bond with Pets
10:34 Prioritizing Research and Proactive Pet Care
15:00 Putting Product Promises to the Test
19:17 Rethinking What Pets Really Need
23:51 Human-Inspired Treats for Dogs
27:44 Connecting the Pet Industry Across Borders
30:45 Human Expectations, Animal Needs