Episode Description
Tons of brands say their packaging is recyclable. But what does that really mean—and how does it actually happen? In this episode of Barking Mad, we unpack the truth behind pet food packaging: misleading claims, infrastructure gaps, consumer confusion, and the realities that make flexible plastics so difficult to recycle. With expert voices from packaging engineers, sustainability leaders, and recycling innovators, we explore where the system is currently breaking down—and the creative solutions shaping a more circular future. From mono-material films to diaper-inspired designs and return-to-retail programs, this conversation is anything but trash.
Helpful Links
🚮 How much recycled content actually gets recycled? https://www.linkedin.com/pulse/chasing-arrows-what-does-mean-recycling-bsm-partners-tm80c/?trackingId=1suOpuDas%2BvZdnnFKVNzEQ%3D%3D
⛴️ Learn more about the US’s exportation of recycling waste: https://repurpose.global/blog/post/us-waste-exporting-explained
🌠 Read more about wishcycling: https://www.weforum.org/stories/2021/11/what-is-wishcycling-circular-economy/
🌱 Check out this study weighing the tradeoffs of bio-based packaging: https://www.nature.com/articles/s41578-021-00407-8
♻️ State-by-state comparison – how well does your state do recycling?: https://www.ball.com/sustainability/real-circularity/50-states-of-recycling
☕ Keurig’s expensive case of greenwashing: https://www.canada.ca/en/competition-bureau/news/2022/01/keurig-canada-to-pay-3-million-penalty-to-settle-competition-bureaus-concerns-over-coffee-pod-recycling-claims.html
⚖️ How state legislation can influence federal laws: https://bsmpartners.net/insights/capitol-copycat-how-small-state-laws-can-go-full-on-federal/
✒️ Learn more about Extended Producer Responsibility: https://www.oecd.org/content/dam/oecd/en/publications/reports/2024/04/extended-producer-responsibility_4274765d/67587b0b-en.pdf?utm_source=chatgpt.com
🎙️ Learn more about today’s guests:
- Tyler Packaging: https://www.tylerpackaging.co.uk/
- Veloflex by Thanh Phu: https://www.thanhphupack.com/veloflex.html
- Film Source Packaging: https://www.filmsourcepackaging.com/
- rePurpose Global: https://repurpose.global/
- Petsmart &...