Episode Description
What happens when a Hollywood producer trades film sets for meat grinders? In this episode of Barking Mad, Jordan Tyler sits down with Sierra Obioha, founder of My Raw Dawg, to explore how her dog Bojangles’ health struggles sparked a career change and a whole lot of questions about pet food. Sierra shares the messy reality of moving from DIY raw feeding to launching a brand— including kitchen experiments, packaging setbacks, and learning just how much she didn’t know.
Fresh off her win at the Black Pet Business Network’s Next Wave Pitch competition at SUPERZOO 2026, Sierra also opens up about finding community among fellow founders, putting education at the center of her business, and building a brand that reflects her personality. Plus, we get the story behind the name everyone told her not to choose!
Helpful Links:
🐶 Check out My Raw Dawg: https://myrawdawg.com/
💻 Take a look at the Black Pet Business Network YouTube: https://www.youtube.com/channel/UCoULWLo6X1qGl3rnz0PX2Aw
💼 More about the Black Pet Business Network and Next Wave Pitch Competition at SUPERZOO 2026: https://www.petfoodprocessing.net/articles/20811-black-pet-business-network-presents-industry-honors-during-superzoo
🎧 Our previous episode with Autumn and Dr. Wendt: https://bsmpartners.net/barking-mad-podcast/built-different-the-founders-shaking-up-superzoo-2026
📲 Follow Sierra and My Raw Dawg on Instagram!
Episode Chapters:
00:00 – From Hollywood to My Raw Dawg
01:40 – How Bojangles inspired a career change
07:58 – Learning the ropes along the way
12:51 – My Raw Dawg’s approach to education
19:04 – Building a business
20:46 – Winning at SUPERZOO 2026
24:29 – What’s next for My Raw Dawg?
26:12 – The name everyone said not to use
30:01 – Connect with Sierra and My Raw Dawg