About the Episode:
While at SuperZoo, Dr. Megan Sprinkle and Steven Cauthren had the chance to interview Caitlyn Dudas. Caitlyn is the co-founder and executive director of the Pet Sustainability Coalition.
In this episode, they talk about: What is the purpose of the Pet Sustainability Coalition; what are the opportunities for the pet industry to embrace sustainability; How the pet industry is benefiting from more female leadership.
Links from this episode:
Pet Sustainability Coalition: https://petsustainability.org/
(4:18) How a chance meeting with Hunter Levins changed Caitlyn’s life
(4:49) Why consulting for businesses fits better with Caitlyn’s work
(5:22) How the Pet Sustainability Coalition was founded
(6:56) How consumers are impacting the Pet Industry
(8:11) Some unique sustainability challenges to the Pet Industry
(10:04) How big is the Pet Industry vertical?
(11:08) How a big market translates into big opportunity
(12:14) What is a big opportunity for the Pet Industry to focus on
(13:31) How the pet food space is changing
(14:41) How traceability and transparency are becoming mainstream
(15:52) Why transparency is important to the consumer
(16:27) How a lack of trust in corporate America drives corporate responsibility
(18:47) How to know if a company is really supporting sustainability efforts
(19:30) Why standardization of certifications is required
(20:01) Why the PSC created an accreditation program
(22:26) How sustainability can impact the bottom line for businesses
(23:58) Organic versus non-organic: which is more sustainable?
(24:43) What is regenerative farming?
(26:21) Why the recycling system is broken
(26:49) What is “circularity” and how it can help with recycling
(28:09) Why PSC focuses on helping businesses with sustainability
(30:47) What drives Caitlyn to continue her mission
(32:53) What Caitlyn sees is happening in the industry right now
(33:22) What is the financial impact to the industry within 5 years
(35:08) How women are impacting a male dominated industry
(36:46) How the industry is changing what is acceptable business behavior