Episode Description
What turns a personal passion, an unexpected opportunity, or a problem with your own pet into a business? At SUPERZOO 2026, we sat down with six founders whose very different paths led them to one place: building products they believe can make life better for pets and the people who love them.
In this episode of Barking Mad, hear from Dr. Lindsay Wendt of Botanical Bones, Autumn Smith of Parents 2 Pawz, Ashton Hood of Shepherd Boy Farms, Dr. Michelle Dulake of Fera Pets, Jessica Berger of Bundle x Joy, and Carrie Van Wert of Giddy Kitty. From a veterinarian whose experience with her own dog changed the way she practiced medicine to a goat farmer who stumbled into pet nutrition and an entrepreneur rethinking enrichment specifically for cats, these founders share the stories behind their brands and what it really takes to turn an idea into a pet business.
Show Notes
Learn more about the brands and founders featured in today’s episode:
🦴Botanical Bones: https://botanicalbones.com/
🐶Parents 2 Pawz: https://www.parents2pawz.com/
☀️Shepherd Boy Farms: https://shepherdboyfarms.com/
🐕Fera Pets: https://www.ferapets.com/
💙Bundle x Joy: https://bundlexjoy.com/
🐱Giddy Kitty: https://giddykitty.com/
Episode Chapters:
00:00 — Pet Industry Founders: Six Stories of Innovation & Entrepreneurship
01:18 — Botanical Bones: A New Approach to Pet Wellness
05:49 — Parents 2 Pawz: Turning a Pet Product Idea Into Innovation
09:23 — Shepherd Boy Farms: The Accidental Start of a Pet Food Brand
13:03 — Fera Pets: From Veterinary Medicine to Pet Wellness Brand
17:57 — Bundle x Joy: Building a Pet Brand Without the Guilt
21:44 — Giddy Kitty: Rethinking Cat Toys & How Cats Play
24:57 — Pet Care Innovation: Six Founders, One Mission