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Michael Johnson

Principal of Consumer Strategy

Michael Johnson is the consumer insights and trends thought leader in the Pet Specialty industry, regularly consulting retailers, veterinarians, distributors, and manufacturers on the dynamics of the pet industry and how to best develop and position their products, brands, programs, and services to connect with consumers.  Mr. Johnson brings over twenty years of experience in marketing, strategic planning, and consumer and market research from across the Food, Drug, Mass, Wholesale, and Pet channels.

Mr. Johnson frequently lectures on pet trends and has been featured at events on behalf of organizations such as PIDA, PILS/PIJAC, SuperZoo, Petfood Workshop, APPA, Pet Industry Executive Summit, as well as many retailer, veterinary, and pet distributor conferences. In addition, his opinions and observations are frequently solicited by trade publications, and he has authored articles and/or been quoted in magazines such as Pet Business, Pet Age, Pet Product News, Veterinary Advantage, and Petfood Industry, among many others.