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Lee Ann Hagerty


Director, Consumer Enrichment and Consumer Insights

Lee Ann Hagerty joined BSM Partners in July 2021 as Manager of Customer Enrichment and Consumer Insights. She brings a wealth of knowledge from 25+ years in the pet food industry working for Iams, Procter & Gamble, and Mars Pet Care, through two acquisitions. She brings a unique combination of project management skills with consumer insights, product design, animal nutrition, and sensory science which drives an in-depth understanding of the pet and consumer and drives product design.

Lee Ann has a multidisciplinary educational background that encompasses animal science, business management, and sensory science to strongly support a holistic approach to problem-solving, animal well-being, and leadership.