Jordan Tyler is the Director of Media at BSM Partners. She brings more than five years of pet industry media experience from Pet Food Processing, where she built the publication’s online presence from the ground up, established relationships with key industry stakeholders, experts and collaborators, and kept up with the latest trends and happenings in the industry. As Director of BSM Media, she will streamline and advance the company’s content strategy and develop new ways to serve its audiences and clients. Tyler currently resides in Bentonville, Ark., with her husband and their four furry family members. She earned a Bachelor of Arts degree in Journalism from the University of Arkansas.