Eric Rittenhouse is a sales and business development executive with 29 years of progressive experience helping companies uncover and execute on opportunities to strategically dominate their niche in the consumer product space. He possesses a deep, analytical understanding of the market to partner with executive leadership, R&D, sales and marketing, key opinion leaders and external partners to profitably launch, manage, and grow products in a highly competitive marketplace. He has Influenced brand visibility and revenue growth through expertise in the following areas by helping organizations break through the revenue ceiling by providing the strategies and tool to penetrate new markets, build new channels and acquire new businesses. He nurtured and cultivated collaborative relationships with individual accounts, within and between manufacturers, and across the entire supply chain to more cost-effectively bring products to market. He is recognized as leader, mentor, resource, and brand evangelist while rolling out sales promotions and acting as the face of the company with retailers and network partners.

Eric works to expand sales channel for current portfolio across new and existing markets. Develop sales and marketing programs targeting customer segments in addition to detailed sales action plans and budgets. Established and cultivate direct relationships with account decision makers. Manage domestic and international sales initiatives including planning, marketing strategy, performance monitoring, and reporting. Collaborate with Marketing, Finance, R&D, and Operations teams to fully understand customer needs, identifying opportunities to refine ongoing product strategy.

Previously, his career has seen success in various sales and sale management roles within the small and medium sized companies, start-ups, and Fortune 500 organizations, most recent with Blue Indie Innovations. He expanded the sales channel for current portfolio across new and existing markets. Developed sales and marketing programs targeting customer segments. In addition to detailed sales action plans and budgets. Manage domestic and international sales initiatives including planning, marketing strategy, reporting. Collaborated with Marketing, Finance, R&D, and Operations teams to fully understand customer needs, identifying opportunities to refine ongoing product strategy. Additional highlights within the pet industry Director of Sales, Performance Pet Products, Senior Sales Manager with the Greenies Company (later acquired by MARS) and subsequently the Nutro Pet Food, via acquisition with MARS.

He holds a Bachelor of Arts degree in Communications from Pittsburg State University, Pittsburg KS. MBA Benedictine College, Atchison KS. Eric currently resides in Overland Park, KS.