Collin Straeter offers 10 years of experience in primary research, analytics, and operations leadership to support BSM Partners' market strategy and insights engine. He most recently served as a Strategic Research Manager at Paramount, supporting brands like BET and VH1, where he delivered executive-level insights that informed network strategy, financial planning, and audience growth. Prior to that, he spent several years at Nielsen, leading cross-functional initiatives, overseeing analysts, and driving revenue-generating research products. Collin brings strong quantitative rigor, dashboard development expertise, and advanced use of AI/ML tools to enhance data analysis and streamline reporting. He has a talent for turning large, complex data sets into clear, strategic recommendations that leaders can act on.

Connect with Collin on LinkedIn.