Heidi

Unicorn of the Pet Food Industry

December 6, 2021 Heidi Wilson, MBA

Working with BSM Partners

As the Business Development Manager for BSM Partners, I get asked all the time, when talking with prospective clients, “What services does BSM offer clients?” Honestly, I tell each one that the opportunities are endless for the services that we can provide to our clients. BSM Partners is comprised of a wide array of practice groups to offer a full-service, turn-key consulting experience for our clients within the pet food industry. Our team supports everything: complete and balanced foods, treats, raw, frozen, supplements, and much more for pets. BSM Partners does not stop with pets because we also offer technical service support in the human food space as well. Our practice groups include Nutrition, Veterinary, Product Innovation, Food Safety, Quality Assurance and Regulatory, Engineering, Manufacturing Operations, Research, and Business Transformation Services.

Making dreams a reality

When a client comes to BSM Partners looking for support, I always try to get a clear understanding of the vision they have for their product(s). Our firm exists to help make the impossible, possible, and to bring dreams to reality. Our clients come from all walks of the industry from startups to major brands selling globally. There is no opportunity too big or small for our team of pet food industry experts to tackle; and because of this, we’ve been called the “unicorn” of the pet food industry consulting space.

Pet food pain points

Are you struggling with state product label registrations? We can help with that through our Food Safety, Quality Assurance and Regulatory Services. Do you need formulas created and validated through a veterinary nutritionist? Our Nutrition Services team is prepared to tackle formulation support such as maintenance food, treats, supplements, and prescription diets. Our team of industry experts can help you from concept to commercialization of products, plant design, testing and commissioning support, equipment and ingredient identification, leadership development, and much more.

Engaging with BSM Partners

Another common question asked by prospective clients is, “How do we engage in work with your firm?” BSM Partners strives to support clients through a variety of retainer engagement opportunities that are tailored to meet each client’s particular needs. Every engagement is customized to include consultation hours from the required practice(s) to fulfill the scope of work. When you work with our firm, you will have the confidence in knowing that your technical service needs are being handled by the best the pet food industry can offer. As our clients’ needs grow, our firm grows right along with them to make sure we have everything they need along the way.

What’s your secret sauce?

Each day presents a new opportunity to meet and create lasting partnerships with clients. Our team operates more like a family than a business. We are in constant communication with each other to ensure we support our clients with the best quality of service we can offer. When you work with BSM Partners, you truly become a partner and member of our family. So, let BSM Partners be the secret sauce for all your technical service needs.

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About the Author

Heidi Wilson is a former Business Development Manager for BSM Partners with over 12 years of experience within the pet food industry. Prior to joining BSM Partners, Heidi was focused on pet food product innovation, private label development, and e-commerce execution. She currently serves as Director of Business Development at ADM, and resides in central Texas with her dogs, cats, mini pigs, donkeys, and a horse.

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