Podcast: Wrangling the Wild West of Pet Supplements

The pet supplement market is booming. But with thousands of products on the market, it can be difficult for pet parents to know which ones are trustworthy. In this episode of Barking Mad, hosts Dr. Stephanie Clark and Jordan Tyler explore the fast-growing supplement landscape and unpack the role of the National Animal Supplement Council (NASC) in bringing structure, accountability, and transparency to the industry.

Pet supplements now represent a multi-billion-dollar global market fueled by pet humanization, rising veterinary costs, and a growing shift toward preventative care. But when it comes to selecting a supplement for our pets, it can feel a bit like the Wild West. In this conversation, industry experts and regulatory specialists explain how the NASC certification process works, why research and transparency matter, and what red flags you should watch for when evaluating supplements.

What You’ll Learn 🔍

• What’s driving demand for the rapidly growing pet supplement market
• How the NASC helps verify supplement claims, quality, and safety
• The difference between nutritional claims and drug claims
• What “label candy” and “pixie dusting” mean in pet supplement marketing
• Practical red flags and questions pet owners should ask before buying

Curious about what really goes into your pet’s supplements—and how to spot brands you can trust? Tune in to this episode and join the conversation.

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About the Author

Jordan Tyler is the Director of Media at BSM Partners and co-host of the Barking Mad podcast. She has more than seven years of experience reporting on trends, best practices and developments in the North American pet nutrition industry. Jordan resides in Bentonville, Arkansas, with her husband and their three furry family members.