Podcast: Conversations from the SUPERZOO 2025 Show Floor

North America’s largest pet industry trade show just celebrated its 75th anniversary—and we were there to cover it all. In this new episode of Barking Mad, we take you behind the booths and into the brains of the innovators shaping the future of pet care and nutrition.  

Hosts Jordan Tyler and Dr. Stephanie Clark sat down for 27 interviews over the course of three days at SUPERZOO 2025 to bring pet owners candid conversations straight from the show floor. From first-time exhibitors and influencers to seasoned professionals and lifelong pet professionals, this episode delivers insight into the SUPERZOO experience, key trends driving the market, and insights into where the industry is headed next. 

What You’ll Learn 🔍 

• What it’s like to attend a massive pet industry tradeshow 

• What pet parents are actually looking for—and why trends aren’t everything 

• The humanization of pets is here to stay, but true innovation is still lacking 

• How storytelling continues to drive the pet industry growth narrative  

• What emerging brands and startups can do to stand out in a crowded market 

• How tariffs and pricing pressures may soon impact pet owners at the register 

Trends come and go—but in the pet industry, strategy, transparency, and true innovation stick. Tune in to this new episode of Barking Mad for a front-row seat to SUPERZOO 2025—where industry leaders, brand founders, and retail buyers reveal what’s shaping the future of pet care. (And stay tuned for more episodes from the SUPERZOO 2025 show floor coming soon!) 

🎧 Find Barking Mad on the BSM Partners website, as well as on Spotify, Apple Podcasts, Amazon Music, iHeart Radio, and Podlink. 

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About the Author

Jordan Tyler is the Director of Media at BSM Partners and co-host of the Barking Mad podcast. She has more than five years of experience reporting on trends, best practices and developments in the North American pet nutrition industry. Jordan resides in Bentonville, Arkansas, with her husband and their four furry family members.