Podcast: Behind the Scenes of Interzoo 2026

Every two years, the global pet care industry converges on Nuremberg, Germany, for Interzoo. It’s the world’s largest pet-industry trade show, bringing together thousands of exhibitors, innovators, and pet professionals from around the world. In 2026, the show attracted record-breaking attendance of 39,000 attendees.

Recorded live from the Interzoo 2026 show floor, this special episode features conversations with industry leaders, entrepreneurs, manufacturers, and market experts from across Europe and beyond. We explore various levels of pet humanization from country to country, emerging markets, sustainability opportunities, and the resilience of pet industry professionals working through extraordinary challenges. Join us to gain a deeper understanding of how culture, economics, and local traditions shape pet ownership around the world.

What You’ll Learn 🔍

• How the European pet market is actually a collection of vastly different, regional markets
• The trends driving the next phase of pet care in markets like Africa and the Middle East
• Why understanding culture may be more important than understanding trends

Tune in to gain a deeper understanding of how culture, economics, and local traditions shape pet ownership around the world, and follow us on YouTube, Instagram, and TikTok to join the conversation!

🎧 Find Barking Mad on the BSM Partners website, as well as on Spotify, Apple Podcasts, Amazon Music, iHeart Radio, and Podlink.

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About the Author

Jordan Tyler is the Director of Media at BSM Partners and co-host of the Barking Mad podcast. She has more than seven years of experience reporting on trends, best practices and developments in the North American pet nutrition industry. Jordan resides in Bentonville, Arkansas, with her husband and their three furry family members.