BSM Partners Welcomes Multimedia Specialist to Elevate Insight-Driven Storytelling

BSM Partners, the largest full-service pet care research, consulting, and strategy-to-shelf product innovation firm, is thrilled to welcome Jacob Parker, a skilled multimedia specialist and strategist, to its growing Media team. Parker’s addition marks a strategic step in accelerating BSM Media’s influences across podcasting, thought leadership, and digital education.

In his new role of Multimedia Post-Production Editor, Parker will manage end-to-end production workflows for the Barking Mad podcast and produce diverse, high-impact multimedia content across digital, social, and marketing platforms.

“Jacob’s mastery of both technical and creative skills, as well as his ability to transform raw material into polished, persuasive narratives, will meaningfully fortify BSM Media for the future,” said Jordan Tyler, Director of Media at BSM Partners and Co-Host of the Barking Mad podcast. “His experience, creativity, and collaborative approach make him a perfect fit for the high standards and ambitious vision of our Media team.”

Known for blending creative vision with structured execution, Parker will work closely with the BSM Media team and subject-matter experts across the business to bring the firm’s research, innovation, and insights to life through thoughtful, strategic storytelling.

“BSM Media is rapidly becoming one of the most influential storytelling engines in the pet industry,” said Nate Thomas, Co-Founder and Partner at BSM Partners. “Jacob’s talents will accelerate that trajectory, expanding the quality, depth, and reach of our content in ways that will redefine how the industry consumes insight and expertise.”

Parker offers more than 10 years of experience shaping visual storytelling for multinational brands. Most recently, he served as Senior Motion Designer at Saatchi & Saatchi X, where he led cross-functional creative teams to produce large-scale video, photo, and motion graphic campaigns for clients such as Walmart, P&G, and Samsung. He also builds on video production roles with Mitchell Communications Group and J.B. Hunt, where he managed full-cycle content creation across corporate, commercial, and high-visibility campaigns.

“I’m excited to join BSM Partners because of the opportunity to support work that truly makes a difference,” Parker shared. “Being able to help translate science, research, and innovation into stories that resonate is incredibly meaningful to me. I’m looking forward to contributing creatively, building strong production systems, and collaborating with a team that values both excellence and impact.”

Originally from North Little Rock, Ark., Parker currently resides in Farmington with his family and will report into BSM Partners’ recently established headquarters in Lowell. He holds a bachelor’s degree in broadcast journalism from the University of Arkansas. In his free time, Parker enjoys spending time with his family and friends, rooting for the Razorbacks and Huskers, going for long runs, and finding new recipes to whip up in the kitchen.

As the central media and storytelling arm of BSM Partners, BSM Media is redefining how pet owners and industry professionals communicate, educate, and connect. By blending storytelling with data-driven insight, our Media team amplifies the voices of experts, shines a spotlight on innovation, and provides the pet community with trusted perspectives on the issues that matter most.

About BSM Partners

BSM Partners is a full-service consulting firm dedicated to providing comprehensive solutions to the pet care industry. Our team of experts offers services ranging from product development and regulatory support to packaging engineering and market insights, ensuring our clients achieve sustained success in a dynamic market.

As the central media and storytelling arm of BSM Partners, BSM Media is redefining how pet owners and industry professionals communicate, educate, and connect. By blending storytelling with data-driven insight, our Media team amplifies the voices of experts, shines a spotlight on innovation, and provides the pet community with trusted perspectives on the issues that matter most.

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About the Author

Jordan Tyler is the Director of Media at BSM Partners and co-host of the Barking Mad podcast. She has more than five years of experience reporting on trends, best practices and developments in the North American pet nutrition industry. Jordan resides in Bentonville, Arkansas, with her husband and their four furry family members.