BSM Partners Invites Pet Industry Professionals to Exclusive SUPERZOO 2025 Experience at Booth 10737

More than 18,000 pet industry professionals—from suppliers and manufacturers to brands, groomers, and influencers—are scheduled to convene in Las Vegas, Nevada, for SUPERZOO 2025, one of North America’s largest pet industry tradeshows. The show floor will span over 350,000 square feet, featuring 1,100+ exhibitors, early-stage startups, and a robust New Product Showcase.  

The World Pet Association (WPA) hosts SUPERZOO each year as a connection point for industry professionals to meet, learn, and grow together.  

BSM Partners will be exhibiting at booth #10737 at SUPERZOO 2025, where we welcome all attendees to meet our team, showcase our full suite of services, and highlight some of the exciting initiatives we’ve been working on. 

For three days during the show, Dr. Stephanie Clark, Director of Special Services at BSM Partners, and Jordan Tyler, Director of Media at BSM Partners, both co-hosts of the Barking Mad podcast, will conduct recordings with SUPERZOO 2025 attendees right there on the show floor. Step right up, share your industry-insider insights with our pet parent audience, and be featured in an exclusive podcast episode airing after the show! 

BSM Partners will also be showcasing several key projects at booth #10737, including:  

• How our BSM Europe team can help you navigate European regulations, leverage data from 14+ unique markets, and connect the dots across the Atlantic with clarity and confidence. 

• Best-in-class market research and pet industry insights geared to deliver real, actionable strategies and advice for your brand’s success. 

• Our cutting-edge, AI-powered predictive tool, which allows us to see market shifts before they happen and keep our clients ahead of the curve. 

On Thursday, Aug. 14, BSM Partners will host a happy hour event at our booth #10737, where our clients, partners, and peers are invited to stop by for a drink and lively conversation.  

Additionally, this year’s show touts more than 65 expert-led educational sessions spanning strategic business insights, best practices for retailers, grooming demonstrations, and Show Floor Talks, bringing timely knowledge to pet professionals from all corners of the industry. 

If you’ll be in town for educational sessions on Tuesday, Aug. 12, don’t miss Michael Johnson’s presentation on “Catching the Next Wave: How to Spot and Lead Pet Industry Innovation,” from 8 to 9:30 a.m. Pacific in Room South Pacific A inside the Mandalay Bay Convention Center. During the session, Michael will explore how brands and retailers can position their businesses for success amid constantly shifting market dynamics. 

On Wednesday, Aug. 13, Dr. Frank Niles will present “Leading Gen Z: What Works, What Doesn't, and Why It Matters,” at the Show Floor Talks Stage #7739 from 10:45 to 11 a.m. Pacific. In this 15-minute crash course, Dr. Niles will take a deep dive into Gen Z and how pet businesses can lead this generation of pet professionals with confidence. 

The WPA has compiled these resources for first-time SUPERZOO showgoers to help you optimize your event experience. And for new and returning attendees alike, we look forward to seeing you at the show—we’ll be waiting with open arms at booth #10737! 

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About the Author

Jordan Tyler is the Director of Media at BSM Partners and co-host of the Barking Mad podcast. She has more than five years of experience reporting on trends, best practices and developments in the North American pet nutrition industry. Jordan resides in Bentonville, Arkansas, with her husband and their four furry family members.