BSM Partners Expands Team with Product Innovation Analyst

BSM Partners, the largest full-service pet care research, consulting, and strategy-to-shelf product innovation firm, continues to expand its expert team with the addition of Anna Guilfoyle as Product Innovation Analyst. In her new role, Guilfoyle will work closely with both emerging and established pet food brands to deliver science-backed innovations that address the evolving needs of pets and their owners, while driving strategic differentiation in a competitive market.

Guilfoyle blends creativity with science to support innovation across the pet food industry. She brings internship experience in companion animal nutrition from ADM, where she supported formulation and production operations across various product types.

"Anna brings a fresh and distinctive perspective that will not only support BSM Partners’ continued growth but also provide the kind of new, meaningful insight increasingly needed to drive progress and innovation in the pet food industry," said David Perez, Vice President of Product Innovation at BSM Partners. "She shares our values of consilience, collaboration, and authenticity, and the knowledge she brings strengthens our commitment not only to our clients but also to the broader pet food industry. We’re ecstatic to have her join our team."

Guilfoyle is passionate about improving the well-being of all animals, including both companion and production animals. During her undergraduate studies, she supported research in animal welfare and completed coursework in food safety, product development, and pet food processing. She is also PCQI certified in human food production.

"I am beyond excited to join BSM Partners,” Guilfoyle said. “I am impressed by the team's personal passion and dedication to advancing every sector of the pet food industry, not only industry professionals but consumers and pet owners alike. BSM Partners’ diverse expertise makes it the perfect place to hone my creativity, contribute my strengths, and pursue my passion alongside talented colleagues to drive innovation within the industry.

Guilfoyle earned her bachelor’s degree in Animal Sciences & Industry with a minor in Pet Food Science from Kansas State University. Connect with her on LinkedIn here.

About BSM Partners

BSM Partners is a full-service consulting firm dedicated to providing comprehensive solutions to the pet care industry. Our team of experts offers services ranging from product development and regulatory support to packaging engineering and market insights, ensuring our clients achieve sustained success in a dynamic market.

For more information, please visit www.bsmpartners.net.

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About the Author

Jordan Tyler is the Director of Media at BSM Partners and co-host of the Barking Mad podcast. She has more than five years of experience reporting on trends, best practices and developments in the North American pet nutrition industry. Jordan resides in Bentonville, Arkansas, with her husband and their four furry family members.