Episode Description
Live from the SUPERZOO 2025 show floor, we sit down with Clayton Payne, the unapologetic disruptor behind one of the world’s most downloaded pet industry podcasts, Pet Business Disruptors. Join us as we unravel what real innovation looks like in today’s pet care landscape, explore why staying close to everyday pet owners matters more than any trend report, and share how pet owners can spot products that genuinely solve problems for you and your pets. Whether you’re overwhelmed by labels, confused by claims, or simply want to make smarter choices for your pets, this episode delivers clarity, personality, and a refreshing dose of real talk.
Helpful Links
Tune in to the Pet Business Disruptors podcast here! 🎧 https://podcasts.apple.com/gb/podcast/pet-business-disruptors/id1759599442
Hear more candid conversations from the SUPERZOO 2025 show floor:
- 🎟️ Beyond the Brands: Your Backstage Pass to SUPERZOO 2025
- 🐶 Candid Conversations from the SUPERZOO Show Floor: Real Talk with Daniel Schulof
- 🏬 Candid Conversations from the SUPERZOO Show Floor: Celebrating Neighborhood Pet Store Day!
- 💡 Small Brands, Big Impact: Emerging Brands & Innovations from SUPERZOO 2025
- 📸 Corgis Gone Viral: Meet Dash & Lili, the Internet’s Favorite Dog Duo
Show Notes
00:00 – Inside the Episode
01:12 – Introducing Clayton Payne and Pet Business Disruptors
05:30 – How and Why Small Brands Pivot Faster Than Industry Giants
09:07 – A Brief History of Pet Food Trends
11:54 – The Influence of Social Media on Innovation
16:47 – Why Brands Lose Consumers via Claim Overload
21:37 – United Kingdom vs United States on Pet Industry Innovation
24:02 – Meet Clayton’s Five (Yes, Five!) Dogs
25:33 – Today’s Key Takeaways